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Why Water & Wastewater Manufacturers NEED To Have A Newsletter
Why Water & Wastewater Manufacturers NEED To Have A Newsletter 1. It’s the best way to keep in touch with current customers- I’ve mentioned many times before that engineers and operators will not take time out of their day to be “sold” something and often avoid any interaction that may lend itself to that event.   Continue Reading...
How To Protect Your Marketing Job In The Water Industry
How To Protect Your Marketing Job In The Water Industry When I look around the marketing ranks of companies in the water and wastewater industry, it’s reassuring to see so many familiar faces that have been with their companies for years. Unlike many industries where turnover is very common in marketing departments, water and wastewater equipment companies tend to hold on to their marketers more than most.   Continue Reading...
How To Grab The Attention Of Engineers And Operators In The Water Space Using Relevant Content
How To Grab The Attention Of Engineers And Operators In The Water Space Using Relevant Content The most important thing is that you must be sure that the topic you are covering ties directly to the problems and areas of interest those engineer and operators within your vertical care about. Another way to think about it is not just what they are concerned about today but what they should be concerned about TOMORROW.    Continue Reading...
5 Facts About Content Marketing That Water And Wastewater Manufacturers NEED To KNOW
5 Facts About Content Marketing That Water And Wastewater Manufacturers NEED To KNOW 1. FACT: Content marketing leaders experience 7.8 times more (according to the Marketing Operation System KA Post) site traffic than non-leaders  Continue Reading...
Ten Tips For Building Your 2017 Marketing Plan
Ten Tips For Building Your 2017 Marketing Plan So you’ve decided that 2017 will finally be the year you take your company from the same ole’ water systems manufacturer with an old and tired marketing strategy and go modern. You’ve recognized the key to this shift is to start utilizing (or increase usage of) content as a staple or base for your efforts.  Continue Reading...
How Senior Management Should Engage With The Marketing Department
How Senior Management Should Engage With The Marketing Department When was the last time you as a senior executive evaluated your Company’s marketing performance? I’m not talking about sales performance and hitting numbers. Let’s strip that out for now. I’m talking about how your Company markets itself.  Continue Reading...
Brexit: Using A Global Event To Fuel Content Marketing Success
Brexit: Using A Global Event To Fuel Content Marketing Success Recently I came across an article from WeiserMazars, the global tax and accounting advisory firm, entitled Brexit and It’s Potential Impact On US Multinationals. For those of you selling your water and wastewater equipment around the world, it’s a quick and informative read focusing on what happened, some tax implications, why it matters and what you should be doing about it now. The article is authored by the firm’s...  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

More Brand Publishing Related Stories