B2BrandWaterHeader
Common Sense Marketing For Water And Wastewater Equipment Manufacturers
Common Sense Marketing For Water And Wastewater Equipment Manufacturers I wrote recently about the Holy Grail of Marketing and the age-old quest to tie each sale back to a lead. Since that post I’ve had a number of conversations with sales and marketing executives who are trying to find a footing in the ever-changing quicksand of digital marketing. What I want to write about today is what I would call “Common Sense Marketing” in the business-to-business (B2B) world of the water and wastewater...  Continue Reading...
Building Trust As A Treatment Equipment Vendor
Building Trust As A Treatment Equipment Vendor I recently read an article about building trust in the workplace. It focused on a couple of recent studies that found that one in three employees don’t trust their employer and that only 49% of employees trust their boss/team.  It made me think about trust between vendors and end users in the water and wastewater industry. How much trust is there in our industry? How do you prove your company’s trustworthiness?  Continue Reading...
Advertising Or Publishing? How Do You Define Your Water And Wastewater Industry Marketing Efforts?
Advertising Or Publishing? How Do You Define Your Water And Wastewater Industry Marketing Efforts? Advertising water and wastewater equipment has traditionally involved two players. The advertiser wishing to expose their products and services to the industry and the publisher providing the publication and audience for the advertisement. But in recent years those lines have blurred significantly.  Continue Reading...
The Water Industry’s Quest For The Holy Grail Of Marketing
The Water Industry’s Quest For The Holy Grail Of Marketing Do you know what the “holy grail” of marketing performance is? The metaphorical chalice that would provide eternal happiness, youth and infinite profits for all business. Having been involved in digital marketing for twenty years now, I’ve seen a lot of marketers try unsuccessfully to find it.  Continue Reading...
3 Ways Content Marketing And Brand Publishing Can Help Sales Close Deals
3 Ways Content Marketing And Brand Publishing Can Help Sales Close Deals It’s the oldest story ever told in the business world.  The sales department gets the laudable internal attention and resources and marketing is forced to live in its shadow and often times given 2nd class citizenship.  But why?  Marketing is just as responsible for driving revenue as the sales department. The sales team wouldn’t have leads to nurture and close if it wasn’t for your content marketing efforts. ...  Continue Reading...
4 Indicators That It’s Time For a New Website
4 Indicators That It’s Time For a New Website After numerous conversations at the AWWA/ACE show in Chicago this past week, I was astounded at how many manufacturers either recently completed developing a new website or are planning on it within the next year.  Continue Reading...
Stepping Away From The Plant To Rethink Your Marketing Strategy
Stepping Away From The Plant To Rethink Your Marketing Strategy If a printer can self-publish a magazine to provide content advice to its publishing customers, why couldn’t a manufacturer publish insight beyond its product line to the water and wastewater industry? Here are a few suggestions pulled from a magazine that recently landed on my desk and what it could mean for your company in the water and wastewater market.  Continue Reading...
More Blog Posts

BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • 10 Spectacular Digital Marketing Stats
    10 Spectacular Digital Marketing Stats

    In the water and wastewater marketing space, we’re just getting going in measuring digital marketing performance. Mainly due to the older demographic of many involved in our industry and a reliance on traditional media and face-to-face interaction.

  • What Virtual Reality Means For Brand Marketing
    What Virtual Reality Means For Brand Marketing

    Virtual Reality, often referred to as VR, is the latest trend in digital media. At last year’s WEFTEC, Ovivo was handing out VR viewers to allow attendees to experience the internal workings of their wastewater treatment equipment.

  • How Marketing Departments Can Add Value In B2B Environments
    How Marketing Departments Can Add Value In B2B Environments

    Marketing to the water and wastewater industry is unlike marketing to any other. Although this article makes some rather straight-forward suggestions about how B2B marketing differs from B2C, there are a few ideas that could benefit you as a water or wastewater industry marketer. Chief among them is to plan for a long campaign and take cues from the convoluted decision-making process.

More Brand Publishing Related Stories