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The Non-Trumpian Reality Of Water Infrastructure Under A New President
The Non-Trumpian Reality Of Water Infrastructure Under A New President There’s an awful lot of conjecture right now about President-Elect Trump’s … well … everything really. In relation to the water industry, Bluefield Research recently summarized the impact of Trump’s American Energy and Infrastructure Act, in its report Trump Contract Clashes with Water Infrastructure Reality.  Continue Reading...
Budgets And Content Marketing -- So Happy Together
Budgets And Content Marketing -- So Happy Together It’s that time of year. Every marketing professional’s Super Bowl. Its budgeting season friends.   Continue Reading...
Brand Publishing Is Changing The Game That Was Destined To Fail
Brand Publishing Is Changing The Game That Was Destined To Fail Recently I was speaking to a company that was considering a more content driven/brand publishing focused approach to their marketing.  As I went through the details of what is involved, the VP of Sales spoke up with a question.  It was a GREAT question and one that I get asked ALL THE TIME. In fact, I can usually predict that the question will be asked based on how long an individual has been in the water market and whether or not they ...  Continue Reading...
Brand Publishing And 4 Ways It Differs From Product And Display Marketing
Brand Publishing And 4 Ways It Differs From Product And Display Marketing As another fiscal year comes to a close for many companies, attention has begun to turn towards next year’s plans, goals and strategies.  Continue Reading...
Three Ways To Brag About Your Treatment Equipment Without Being A Narcissist
Three Ways To Brag About Your Treatment Equipment Without Being A Narcissist Many talented people find talking about their successes in a job interview difficult. Some of our best character traits, such as honesty and humility, make selling oneself feel awkward. In her recent article, “How to Brag about Yourself without Being Obnoxious,” Vanessa Van Edwards pondered the question: How do you toot your own horn without blowing it?  Continue Reading...
How Getting In Shape And Brand Publishing Are Connected
How Getting In Shape And Brand Publishing Are Connected Historically advertising and marketing has been synonymous with the term “immediate return.”  You pay for advertising space, pitch your brand and wait for the phone to ring.  Sounds easy right? And in its day, it was. If it worked.  Back in the 50s, 60s, 70s, 80s and 90s THAT was the corner stone of B2B marketing.  Continue Reading...
The 2016 Presidential Election:  What America Is Telling Your Business
The 2016 Presidential Election: What America Is Telling Your Business This past week I sat and watched the final presidential debate in what will surely go down in history as the most entertaining, tragic and uninspiring debate season in our nation’s history. As I watched, I couldn’t help but think we were being sold a bag of goods at every opportunity. Rarely, if ever, did I hear the candidates engage effectively on issues and concerns that touch every American on a daily basis. Most of ...  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

More Brand Publishing Related Stories