Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
In the water and wastewater marketing space, we’re just getting going in measuring digital marketing performance. Mainly due to the older demographic of many involved in our industry and a reliance on traditional media and face-to-face interaction.
Virtual Reality, often referred to as VR, is the latest trend in digital media. At last year’s WEFTEC, Ovivo was handing out VR viewers to allow attendees to experience the internal workings of their wastewater treatment equipment.
Marketing to the water and wastewater industry is unlike marketing to any other. Although this article makes some rather straight-forward suggestions about how B2B marketing differs from B2C, there are a few ideas that could benefit you as a water or wastewater industry marketer. Chief among them is to plan for a long campaign and take cues from the convoluted decision-making process.