Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
There’s no escaping the vitriol of our Presidential campaign. In this timely post, Al Ries dissects what has worked and failed in the marketing of this year’s Presidential candidates and what can be learned from it all. Is there a takeaway for the water industry in the type of branded content we should be creating?
We’ve all heard of a SWOT analysis but how many of us have had success executing a Strengths, Weaknesses, Opportunities and Threats activity? It’s often a starting point in formulating next year’s marketing plan.
Tereza Litsa argues that each industry has its own rules to follow when it comes to Content Marketing. In this intriguing post, she suggests five things to consider when planning out how you want to address your audience.