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Open Water Revolutionizes The UK Water Market And Most Likely The Future Of Your Business
Open Water Revolutionizes The UK Water Market And Most Likely The Future Of Your Business It’s no secret that since the turn of the century we have moved more and more to a “make to order,” “on demand” and “customized” world.  Anything from made to order places like Chipotle to customized viewer experiences on NETFLIX has become the norm, the expected and more recently, the status quo.  Consumers and buyers now have an expectation of customization and will react recalcitrantly if...  Continue Reading...
Water And Wastewater Marketing In The Year Ahead
Water And Wastewater Marketing In The Year Ahead Kevin King, the global practice chair for Edelman Digital, recently discussed the Company’s annual marketing predictions for 2017 with Adweek. As with many of these “year-ahead” lists, it tends to focus on advertising to the consumer versus the business.  Continue Reading...
Influencing Influencers
Influencing Influencers In the wider world of marketing, the use of social media influencers to promote product was one of the hottest advertising trends in 2016. It’s easy to understand why. Having a live human being (albeit a celebrity) tout your services personalizes the campaign and makes it more relatable.  Continue Reading...
If You Aren’t Valuable, You Aren’t Important
If You Aren’t Valuable, You Aren’t Important Through the many years I’ve been doing this there are several unavoidable truths that arise when discussing the topic of successful brands vs. unsuccessful brands. For those companies and manufacturers middling along in the water and wastewater market without much growth year over year and certainly without the right tools to expand their market share exponentially, this can be a tough discussion.  Continue Reading...
The Non-Trumpian Reality Of Water Infrastructure Under A New President
The Non-Trumpian Reality Of Water Infrastructure Under A New President There’s an awful lot of conjecture right now about President-Elect Trump’s … well … everything really. In relation to the water industry, Bluefield Research recently summarized the impact of Trump’s American Energy and Infrastructure Act, in its report Trump Contract Clashes with Water Infrastructure Reality.  Continue Reading...
Budgets And Content Marketing -- So Happy Together
Budgets And Content Marketing -- So Happy Together It’s that time of year. Every marketing professional’s Super Bowl. Its budgeting season friends.   Continue Reading...
Brand Publishing Is Changing The Game That Was Destined To Fail
Brand Publishing Is Changing The Game That Was Destined To Fail Recently I was speaking to a company that was considering a more content driven/brand publishing focused approach to their marketing.  As I went through the details of what is involved, the VP of Sales spoke up with a question.  It was a GREAT question and one that I get asked ALL THE TIME. In fact, I can usually predict that the question will be asked based on how long an individual has been in the water market and whether or not they ...  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • 10 Resolutions For The Servant Leader
    10 Resolutions For The Servant Leader

    Chick-fil-A executive Mark Miller recently published his top ten resolutions for 2017 focused on being a selfless leader. As brand publishing is all about demonstrating your market leadership through content, it makes an interesting read.

  • Email Marketing Industry Census
    Email Marketing Industry Census

    If you missed eConsultancy’s 2016 Email Marketing Industry Census, it’s worth a read. Published in association with Adestra, it surveyed over 1,000 marketing professionals on their marketing activities.

  • How Small Businesses Are Cracking the Online Marketing Code
    How Small Businesses Are Cracking the Online Marketing Code

    Walking the aisles of WEFTEC or ACE, you realize that there are many small businesses in our industry and many of them produce products and services that are very similar in nature to the operator’s eye. The question becomes how to differentiate your brands from the competition.

More Brand Publishing Related Stories