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An Examination Of The State Of B2B Content Marketing And 2 Take-Aways
An Examination Of The State Of B2B Content Marketing And 2 Take-Aways Recently, the Content Marketing Institute (CMI) released its annual study of content marketing and its effectiveness in a B2B setting.  In the 2017 version of the survey, there were a number of important talking points and insights that give an indication of what is working and also what still needs to be improved upon.   Continue Reading...
Disruptive Content Needed To Jolt Staid Water And Wastewater Industry
Disruptive Content Needed To Jolt Staid Water And Wastewater Industry Water and wastewater operators are increasingly having difficulty understanding the differentiating features of water and wastewater equipment manufacturers’ brands. In an industry where state regulations fuel a diversity of vendors getting their equipment approved for a variety of tasks in individual states one at a time, the water and wastewater market is more cluttered than ever. For example, a recent browse by category of WEFTEC 2017...  Continue Reading...
When “Because That’s How We’ve Always Done it” Doesn’t Cut It In 2018 And Beyond
When “Because That’s How We’ve Always Done it” Doesn’t Cut It In 2018 And Beyond Hard to believe it’s been almost 5 years since we started this venture.  Attempting to educate the water & wastewater market on why their traditional marketing tactics are becoming less and less effective has been a real challenge.  I mean nobody likes change.  Getting outside of your comfort zone, especially when you are used to doing things a certain way, is not entered into lightly unless forced on you by the market.  Continue Reading...
When It Comes To Your Brand ... “Be Better Than The Pitch!”
When It Comes To Your Brand ... “Be Better Than The Pitch!” When you need a great tagline to use in marketing, negotiations, even blog posts, you need to look no further than Hollywood.  About 5 years ago, the movie Crazy, Stupid, Love came out starring Ryan Gosling and my personal favorite funnyman Steve Carrell in which the former was teaching the later the benefits of being better than his current self.   Continue Reading...
What Does Smart Water Mean?
What Does Smart Water Mean? Are you one of the many equipment manufacturers in the water and wastewater industry positioning your products and services under the “smart water” umbrella? At the recent WEFTEC exhibit in Chicago, I had the honor of interviewing many of the industry’s leading executives, product managers and sales engineers. Unless our conversation was firmly rooted in disinfection and treatment, chances are it touched on what can loosely be...  Continue Reading...
A Warning For Water And Wastewater Manufacturers Trying To Make An Impact At Tradeshows
A Warning For Water And Wastewater Manufacturers Trying To Make An Impact At Tradeshows For those of you who read my articles, you know that I often make the statement that time has replaced money as the most important resource in the business world.  Think about it -- most new products (regardless of industry) are centered on helping people save time first, and save money second.  Continue Reading...
Retiring In Droves — Solving The Operator Replacement Crisis
Retiring In Droves — Solving The Operator Replacement Crisis Attending WEFTEC in Chicago last week, I was struck by the industry’s growing focus on intelligence. Whether being forced to address intelligence with the wide-scale retirement of many of our treatment facilities' most knowledgeable heads or being spurred on by the increasing intelligence being built into our treatment equipment and machinery, it very much felt like we’re opening up a new chapter in the history of water treatment.  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

More Brand Publishing Related Stories