Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
Creating an sustainable stream of fresh and ultimately engaging content can be tough, especially when you are trying to define your company around a narrow topic in the water and wastewater market.
A lot is out there about successful marketing ahead of a tradeshow but I think Tim Asimos’ post for Circle Studio is one of the smarter ones to follow for water and wastewater manufacturers. I particularly like the suggestion that you should look for presentation opportunities and not just to exhibit.
It might be a little too late for many ahead of your upcoming tradeshow but Ian James Wright provides a nice summary of what to do around tradeshows to get the most out of them. Worth considering ahead of planning out your 2019 schedule: