Urgent Versus Important And What That Means For Your Marketing
Urgent Versus Important And What That Means For Your Marketing Over the past two years, many water and wastewater equipment companies have embraced content marketing and started investing in building their brand through publishing. But many have not. The most common excuse for not taking the first step is that there are more urgent business needs to attend to. These urgent needs not only delay the implementation of brand publishing but in many cases, delay even the consideration of a content marketing...  Continue Reading...
How Thought Leadership Generates Business Demand
How Thought Leadership Generates Business Demand Late last year a study was released by Edelman/LinkedIn called “How Thought Leadership Impacts B2B Demand Generation.” In my view it is the most comprehensive study yet on the impact of thought leadership on a company’s top line.  The study surveyed 1,300 business executives to understand the impact thought leadership and brand publishing has in the B2B buying process.  Continue Reading...
Brand Publishing Targeting High-Level Engineers And Operators
Brand Publishing Targeting High-Level Engineers And Operators There should be little doubt that the “game” has profoundly changed in terms of how to successfully market your solutions in the water and wastewater market.  Stakeholders have changed both in title and in number.   Continue Reading...
Brand Publishing And The Sale Are Perfectly Natural Partners
Brand Publishing And The Sale Are Perfectly Natural Partners I recently read a blog post from Christopher Dessi called The #1 Mistake All Salespeople Make.  He tells the story of how he got started in his sales career.  He begins his historical narrative with how he was able to upsell a large account at the very beginning of his career, without even being in a sales role at that point in his professional life.  Due to his success on that specific account he was moved into Sales, and either...  Continue Reading...
Considerations For Effective Case Study Writing In The Water Wastewater Industry
Considerations For Effective Case Study Writing In The Water Wastewater Industry There are so many types of content at your disposal that sometimes it’s difficult to decide where to start.  When it comes to building your brand, expanding your reach, and of course generating more revenue, what is the best content path?  The answer is that there is no single correct path to success.  All types of content need to be considered as all have merit.  Blog posts, infographics, videos and a host of other...  Continue Reading...
What Is Separating Successful Marketers From Unsuccessful Marketers In 2018?
What Is Separating Successful Marketers From Unsuccessful Marketers In 2018? According to Skyward, the role of content marketing is evolving and will continue to do so throughout 2018.  In an extensive study, Skyward followed over 1,000 content marketers over the course of an entire year to get a better understanding of what role Content Marketing is playing in their tactical plans.  What is unique about this study is how they focused on what they called visionaries and leaders in the marketplace in an...  Continue Reading...
Your Job Isn’t Over After The Content Is Published: Customer Service is Still Imperative
Your Job Isn’t Over After The Content Is Published: Customer Service is Still Imperative So the blog post is written; the video is produced; the case study is outlined; and the newsletter went out yesterday. All done, right? Wrong! Our job as marketers does not stop once the content tactic is complete, nor does it stop after the sale is made.  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

More Brand Publishing Related Stories