Are You Ready For WEFTEC?
Are You Ready For WEFTEC? Less than one week to go until WEFTEC 2018 kicks off in New Orleans. Are you ready?  Continue Reading...
The Top 4 Consequences Of Not Creating Commercial Insight
The Top 4 Consequences Of Not Creating Commercial Insight The environment in which we sell our solutions has evolved and it’s up to us to adjust or be left behind. The information your customers needed you to provide is now everywhere and the role they needed you to play in their purchasing process is forever changed.  The entire concept of selling has evolved into a journey of helping, informing, and educating along the way to cultivate that connection.  Continue Reading...
Giant-Killing Content: How To Compete Against Goliath
Giant-Killing Content: How To Compete Against Goliath Like every other commercial industry, the water and wastewater market has seen its fair share of mergers and acquisitions over time. M&A activity is an important growth mechanism used to extend the product portfolio, move up or down the value chain by providing a different level of service and to compete head-to-head with rivals. In the past twenty years, we’ve seen some giant multi-national companies evolve through the acquisition and ...  Continue Reading...
Why We Think People Want To Listen To Our Pitch:  The Illusion Of Control
Why We Think People Want To Listen To Our Pitch: The Illusion Of Control Imagine yourself for a moment walking along a crowded street in your favorite city.  Hear the horns of the cars, the buzz of people talking on their phones as they walk by, and feel the heat coming off the asphalt streets.  You come up to a cross walk and nonchalantly press the crosswalk button, wait for the little guy in lights to turn white and you cross.  You get to your destination, get on the elevator, see someone you...  Continue Reading...
The Pros And Cons Of Creating Reader-Inspired Content
The Pros And Cons Of Creating Reader-Inspired Content One of the biggest conundrums about brand publishing is how to reap the fruit of your reader-focused content marketing efforts.  Continue Reading...
Is Selling Dead?
Is Selling Dead? I know what you’re thinking: “NO!”  You’re also probably thinking, “How can you ask such an egregious question Travis? Isn’t your business dependent on sales too?”  Before you get too worked up and angry at me, please hear me out.   Continue Reading...
Case Study: Commercial Insight vs. Product-Centric Content
Case Study: Commercial Insight vs. Product-Centric Content As of January 2017, a wastewater treatment solutions provider had 100 pieces of content on Water Online. After classifying by content type, 93 were product-centric assets and 7 were considered commercial insight.  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

More Brand Publishing Related Stories