B2BrandWaterHeader
How To Adjust Your Marketing For Growth
How To Adjust Your Marketing For Growth What is your growth strategy? Are you focused on trying to expand market share in your current area of expertise? Maybe you’ve got a new product coming out of R&D efforts? Or you’re making a channel move down the value chain from selling product to providing services and a broader solution sale? Have you considered selling to new customers in adjacent industries? Or are you pursuing mergers or acquisitions to fuel growth?  Continue Reading...
Cashing In On Brand Publishing For Small Business Success
Cashing In On Brand Publishing For Small Business Success What does it mean to become a “trusted partner” of a prospective customer, or even a current one?  Is it really possible to separate your brand and company from all the competitors making their “sales pitch” to the target audience you share?  The answer of course is a resounding “YES!” and it’s being done all around us.  The formula isn’t a difficult one to work out. In fact...  Continue Reading...
2 Big Benefits Of Brand Publishing For Manufacturers In The Water & Wastewater Market
2 Big Benefits Of Brand Publishing For Manufacturers In The Water & Wastewater Market Unless the buyer is at the very end of his purchasing cycle and simply looking for a quote to compare vendors and award the sale to the most attractive bid (often the cheapest), sales-oriented marketing material is not going to help you win favor at the critical early stage of the buying cycle.  Continue Reading...
Successful Webinar Conception In Two Steps
Successful Webinar Conception In Two Steps I was talking to a colleague of mine the other day about webinars. We were discussing what makes a webinar successful. And I realized that the same measures of success can be applied to most any type of marketing content.  Continue Reading...
Avoiding Disinformation In The Water And Wastewater Industry
Avoiding Disinformation In The Water And Wastewater Industry It’s been 26 years since the World Wide Web became publicly accessible and the Information Age was born. Over that time, we’ve seen more and more information become instantly available to the point where many would argue, we now have too much of it. “Fake News” has become the leading political accusation of the day, suggesting that we might now be extending ourselves beyond information into the Disinformation Age. &nb...  Continue Reading...
Big Data And What It Means For Your Content
Big Data And What It Means For Your Content At ACE 2017 last month in Philadelphia I had the opportunity to join many market leaders on air as part of Water Talk (formerly the world famous Water Online Radio).  It was revealing to see how the water utility market has evolved when you compare the topics discussed at ACE 2013 with those discussed at ACE 2017.  Four years ago, conversations centered on the virtues of specific product features, in an attempt to differentiate...  Continue Reading...
A Conversation With George Hawkins, General Manager for DC Water- A Case Study In Brand Value
A Conversation With George Hawkins, General Manager for DC Water- A Case Study In Brand Value I recently reviewed a Water Online interview with George Hawkins, General Manager of DC Water.  The discussion had a lot to do with how DC Water has become a market leader in many things but none more important than brand value and innovation.  Continue Reading...
More Blog Posts

BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • 3 Simple Secrets To Running A Remarkable Meeting
    3 Simple Secrets To Running A Remarkable Meeting

    Although Karen Hurd’s article is focused on improving meeting performance, the same foundation should be used to build out your content marketing efforts. 

  • Golden Nuggets That Will Improve Sales Efforts
    Golden Nuggets That Will Improve Sales Efforts

    Ron Stein writing for Florida Trend dissects some of the tried-and-true sales and marketing approaches such as The 4 Ps and BANT methodologies. He makes an astute observation that like all standards, they mostly apply but not always and not always in their entirety.

  • 8 Tips For Writing Sales-Converting Web Content
    8 Tips For Writing Sales-Converting Web Content

    Rich Stivala provides a simple checklist of what to consider when creating content to compel in this blog post. One of his most interesting observations … incorporate user-generated content to build trust.

More Brand Publishing Related Stories