Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
I was conversing with one of my writers the other day regarding an abstract for a recent podcast. Unlike all other vendors, the company had used the podcast to talk about their company culture instead of a specific product or solution. In the water and wastewater industry, where differences in product are often negligible, could creating content about your culture be more meaningful in attracting customers than writing about your product?
What does selling water and wastewater equipment have to do with real estate marketing? Not much but this Hubspot post got me thinking. How many of us use sites such as Realtor.com or Zillow.com when searching for homes over visiting the individual realtors’ websites?
David Brock’s post talks vividly about what is taking place with your sales reps in our information-rich world. Unless they can provide a level of insight that can’t be sourced elsewhere, they will be locked out of the critical early stage of the buyer’s discovery process.