Selling More By Saying Less
Selling More By Saying Less I recently had the privilege of presenting at the 110th Annual Meeting of the Water & Wastewater Equipment Manufacturers Association (WWEMA). For those of you who aren’t members of this fine organization, I encourage you to check out their advocacy, events and membership benefits here. It’s a great group of industry leaders representing manufacturers, rep firms, business consultants and investment partners working together to...  Continue Reading...
Content Marketing Outlook Specifically For Manufacturers Released For 2019
Content Marketing Outlook Specifically For Manufacturers Released For 2019 The Content Marketing Institute (CMI) recently produced its Manufacturing Content Marketing 2019 – Benchmarks, Budgets and Trends report. Sponsored by IEEE GlobalSpec, the report presents the findings from 146 respondents to the ninth annual CMI/MarketingProfs content marketing survey who indicated that their organization is involved in for-profit manufacturing and has been using content marketing for at least one year.  Although the...  Continue Reading...
Building A Buying Persona: Let’s Give It A Go
Building A Buying Persona: Let’s Give It A Go Let’s have some fun and create a buying persona. A what? A buying persona — a role or character of someone in our industry who might care to buy something. You may be wondering why. Hold that thought until the end of our exercise and you’ll see.  Continue Reading...
Lack Of Distribution: The Hidden Killer Of Content Marketing
Lack Of Distribution: The Hidden Killer Of Content Marketing Even if you’ve been thoroughly embracing content marketing, content distribution remains critically important. It doesn’t matter how good your latest article is if no one gets to read it. This remains of real significance in the water and wastewater industry where much of the work is done in the field or around the plant. In a work environment away from the computer or magazine, how do you get your expert content in front of your...  Continue Reading...
Are You Ready For WEFTEC?
Are You Ready For WEFTEC? Less than one week to go until WEFTEC 2018 kicks off in New Orleans. Are you ready?  Continue Reading...
The Top 4 Consequences Of Not Creating Commercial Insight
The Top 4 Consequences Of Not Creating Commercial Insight The environment in which we sell our solutions has evolved and it’s up to us to adjust or be left behind. The information your customers needed you to provide is now everywhere and the role they needed you to play in their purchasing process is forever changed.  The entire concept of selling has evolved into a journey of helping, informing, and educating along the way to cultivate that connection.  Continue Reading...
Giant-Killing Content: How To Compete Against Goliath
Giant-Killing Content: How To Compete Against Goliath Like every other commercial industry, the water and wastewater market has seen its fair share of mergers and acquisitions over time. M&A activity is an important growth mechanism used to extend the product portfolio, move up or down the value chain by providing a different level of service and to compete head-to-head with rivals. In the past twenty years, we’ve seen some giant multi-national companies evolve through the acquisition and ...  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

More Brand Publishing Related Stories