Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
So I’m not suggesting you start giving away free DO probes or bar screens to water professionals hash tagging a social media campaign. But this campaign by a dog food provider highlights the value of creative marketing focused on the audience member and not the manufacturer’s product.
You may not be a startup but it doesn’t hurt to go back to why you started your company in the first place and think through the steps of building a brand. Because regardless of how well-positioned you are in the water and wastewater space, the support of your brand and reputation remains an incredibly important asset. Think if you were a new pump company trying to break into the water market?
Writing for Forbes.com, Kate Harrison recently interviewed Martyn R. Lewis, author of How Customers Buy … & Why They Don’t. One of Lewis’ most interesting observations.