Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
A great perspective shared by Tony Rodoni, EVP of Commercial Sales and Market Readiness at Salesforce, on the changing role of Sales. In particular, his opinion as to where lead nurturing sits is both fascinating and rings true.
In this interview with Knowledge@Wharton, Professor Kevin Werbach discusses the role regulations can play in spurring innovation. It’s interesting because we as water and wastewater equipment companies have often asked the EPA to play a stronger role in enforcing regulations and force utilities to invest more readily in returning to compliance.
What does a software company’s sponsorship of an NBA team’s jersey have to do with brand publishing? Well it’s not the who but the what that caught my eye.