3 Basic Benefits Of Marketing Analytics
3 Basic Benefits Of Marketing Analytics If you are a regular visitor to B2BrandWater.com, then you are no stranger to the importance of digital marketing built on a timely and relevant portfolio of reader-engaging content.  And while content creation and the promotion of it through digital channels are the most important steps in the process (because everything triggers off them), there is a third component to a successful strategy. That third “leg of the stool”...  Continue Reading...
4 Mistakes To Avoid When Starting Out On Your Content Marketing Journey
4 Mistakes To Avoid When Starting Out On Your Content Marketing Journey Three years ago, I started preaching the benefits of content marketing and brand publishing to the water and wastewater market.  Like the flywheel example mentioned in the Jim Collins book Good to Great, it took some time to build up momentum and gain buy-in from our tried-and-true market.   Continue Reading...
Social Media And Your Marketing: A 2019 Take
Social Media And Your Marketing: A 2019 Take From social media to e-mail to your website, there are so many vehicles to utilize when trying to create a BRAND that it can be difficult to know which will work best.  Continue Reading...
NETFLIX: A Case Study on How to Become a True Market Leader
NETFLIX: A Case Study on How to Become a True Market Leader When I first started speaking to the water and wastewater industry about the importance on brand publishing, I was armed with a few examples. Those examples highlighted how to do this thing and how to do it right.  Now when I say “this thing,” what I’m referring to is the application of content marketing using the traditional media products of a publisher. Most importantly, how to start the process of evolving your company ...  Continue Reading...
Brand Publishing Predictions For 2019
Brand Publishing Predictions For 2019 Recently the Content Marketing Institute came out with their E-Book 85+ Expert Predictions for Content Marketing in 2019 and it’s fascinating to see just how relevant some of the talking points are to our industry.  Here are some of the highlights.  Continue Reading...
Does Price Still Matter… I Ask As I Eat My $8 Chick-fil-A Sandwich?  Part II
Does Price Still Matter… I Ask As I Eat My $8 Chick-fil-A Sandwich? Part II “Yes, BUT what about the contractor?  All he cares about is price!”  Continue Reading...
Does Price Still Matter In The Water And Wastewater Market?  Part 1
Does Price Still Matter In The Water And Wastewater Market? Part 1 Let me start by saying this, “Yes, but…” There are very few things that a water and wastewater equipment manufacturer dreads more than a contractor who only cares about price. Let’s face it, from the 1970s through the beginning of this century, manufacturers have been stuck in a broken system built to work against them.  A salesperson would have several interactions with a prospect pushing the benefits of their...  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • Pedigree Links Shelter Dog Support Drive To Documentary Sponsorship
    Pedigree Links Shelter Dog Support Drive To Documentary Sponsorship

    So I’m not suggesting you start giving away free DO probes or bar screens to water professionals hash tagging a social media campaign. But this campaign by a dog food provider highlights the value of creative marketing focused on the audience member and not the manufacturer’s product.

  • The Basics Of Branding For Start Ups
    The Basics Of Branding For Start Ups

    You may not be a startup but it doesn’t hurt to go back to why you started your company in the first place and think through the steps of building a brand. Because regardless of how well-positioned you are in the water and wastewater space, the support of your brand and reputation remains an incredibly important asset. Think if you were a new pump company trying to break into the water market?

  • Decoding How Customers Buy (And Why They Don’t)
    Decoding How Customers Buy (And Why They Don’t)

    Writing for Forbes.com, Kate Harrison recently interviewed Martyn R. Lewis, author of How Customers Buy … & Why They Don’t. One of Lewis’ most interesting observations.

More Brand Publishing Related Stories