The Pitfalls Of Too Much Self-Promotion
The Pitfalls Of Too Much Self-Promotion Over the past five years I’ve talked with hundreds of marketing professionals in the water and wastewater market.  The most successful of these marketing professionals understand that their strategy must center on finding, identifying and consistently engaging their target audience.  Secondarily, but equally as important, is knowing that reader-centric content is their optimal tool for getting in front of that audience and...  Continue Reading...
Brand Publishing vs. The Cold Call
Brand Publishing vs. The Cold Call So you’re thinking of ways to propose brand publishing or a new content marketing approach to your sales centric and profit-minded boss?  In most cases said supervisor has been in the game for a long time.  He or she believes only what they can see, feel and completely understand.  It is human nature for those in senior leadership to only buy in one hundred percent to an approach that they fully understand and believe they...  Continue Reading...
FUNCAT:  How To Develop Impactful Content In The Water And Wastewater Market
FUNCAT: How To Develop Impactful Content In The Water And Wastewater Market Recently, best-selling author and marketing expert Chris Brogan spoke at the CUNA Marketing & Business Development Council Conference in San Francisco. His request was poignant and abrupt. He simply asked marketers to “Stop putting junky marketing out into the universe.”  Continue Reading...
 Product Comparison In Brand Publishing Is No Longer Relevant
Product Comparison In Brand Publishing Is No Longer Relevant Humor me for a minute and think back to the last time you watched television.  Think about the commercials you viewed. Which one annoyed you the most?  Continue Reading...
Urgent Versus Important And What That Means For Your Marketing
Urgent Versus Important And What That Means For Your Marketing Over the past two years, many water and wastewater equipment companies have embraced content marketing and started investing in building their brand through publishing. But many have not. The most common excuse for not taking the first step is that there are more urgent business needs to attend to. These urgent needs not only delay the implementation of brand publishing but in many cases, delay even the consideration of a content marketing...  Continue Reading...
How Thought Leadership Generates Business Demand
How Thought Leadership Generates Business Demand Late last year a study was released by Edelman/LinkedIn called “How Thought Leadership Impacts B2B Demand Generation.” In my view it is the most comprehensive study yet on the impact of thought leadership on a company’s top line.  The study surveyed 1,300 business executives to understand the impact thought leadership and brand publishing has in the B2B buying process.  Continue Reading...
Brand Publishing Targeting High-Level Engineers And Operators
Brand Publishing Targeting High-Level Engineers And Operators There should be little doubt that the “game” has profoundly changed in terms of how to successfully market your solutions in the water and wastewater market.  Stakeholders have changed both in title and in number.   Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

More Brand Publishing Related Stories