Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
Native advertising isn’t a new concept but it remains confusing and somewhat ill-defined in the water and wastewater industry.
Contributing to Forbes.com, Randy Illig suggests a number of sales leadership changes for 2019. Take a look at number 4 which talks to the need for salespeople to become advanced subject experts now that the Internet has replaced them as the first place customers go for information.
This list of marketing pitfalls from Aditya Narula is pretty high-level but it acts as a good foundation as we start working on our 2019 initiatives in the water and wastewater market. I especially like “Poor Research” being the first of the seven common marketing mistakes he focuses on.