Social Media And Your Marketing: A 2019 Take
Social Media And Your Marketing: A 2019 Take From social media to e-mail to your website, there are so many vehicles to utilize when trying to create a BRAND that it can be difficult to know which will work best.  Continue Reading...
NETFLIX: A Case Study on How to Become a True Market Leader
NETFLIX: A Case Study on How to Become a True Market Leader When I first started speaking to the water and wastewater industry about the importance on brand publishing, I was armed with a few examples. Those examples highlighted how to do this thing and how to do it right.  Now when I say “this thing,” what I’m referring to is the application of content marketing using the traditional media products of a publisher. Most importantly, how to start the process of evolving your company ...  Continue Reading...
Brand Publishing Predictions For 2019
Brand Publishing Predictions For 2019 Recently the Content Marketing Institute came out with their E-Book 85+ Expert Predictions for Content Marketing in 2019 and it’s fascinating to see just how relevant some of the talking points are to our industry.  Here are some of the highlights.  Continue Reading...
Does Price Still Matter… I Ask As I Eat My $8 Chick-fil-A Sandwich?  Part II
Does Price Still Matter… I Ask As I Eat My $8 Chick-fil-A Sandwich? Part II “Yes, BUT what about the contractor?  All he cares about is price!”  Continue Reading...
Does Price Still Matter In The Water And Wastewater Market?  Part 1
Does Price Still Matter In The Water And Wastewater Market? Part 1 Let me start by saying this, “Yes, but…” There are very few things that a water and wastewater equipment manufacturer dreads more than a contractor who only cares about price. Let’s face it, from the 1970s through the beginning of this century, manufacturers have been stuck in a broken system built to work against them.  A salesperson would have several interactions with a prospect pushing the benefits of their...  Continue Reading...
Content To The Beat Of A Different Drum
Content To The Beat Of A Different Drum These is a lot of content being produced about well … content … these days.  Continue Reading...
Multi-Touch Attribution: Closer Than It Seems For Water Industry Marketers
Multi-Touch Attribution: Closer Than It Seems For Water Industry Marketers Have you heard of multi-touch attribution? It’s an important concept for publishers and marketers alike.  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • 5 Sales Leadership Lessons From 2018 That Could Make 2019 A Whole Lot Better
    5 Sales Leadership Lessons From 2018 That Could Make 2019 A Whole Lot Better

    Contributing to Forbes.com, Randy Illig suggests a number of sales leadership changes for 2019. Take a look at number 4 which talks to the need for salespeople to become advanced subject experts now that the Internet has replaced them as the first place customers go for information.

  • 7 Common Marketing Mistakes You Might Be Making
    7 Common Marketing Mistakes You Might Be Making

    This list of marketing pitfalls from Aditya Narula is pretty high-level but it acts as a good foundation as we start working on our 2019 initiatives in the water and wastewater market. I especially like “Poor Research” being the first of the seven common marketing mistakes he focuses on.

  • Navigating The Challenging Conversations Of Strategy
    Navigating The Challenging Conversations Of Strategy

    As we head towards 2019, a timely post from Art Petty about discussing strategy. We’ve spoken about some seismic changes to the traditional sales and marketing relationship for wastewater and water manufacturers. 

More Brand Publishing Related Stories