Does Price Still Matter… I Ask As I Eat My $8 Chick-fil-A Sandwich?  Part II
Does Price Still Matter… I Ask As I Eat My $8 Chick-fil-A Sandwich? Part II “Yes, BUT what about the contractor?  All he cares about is price!”  Continue Reading...
Does Price Still Matter In The Water And Wastewater Market?  Part 1
Does Price Still Matter In The Water And Wastewater Market? Part 1 Let me start by saying this, “Yes, but…” There are very few things that a water and wastewater equipment manufacturer dreads more than a contractor who only cares about price. Let’s face it, from the 1970s through the beginning of this century, manufacturers have been stuck in a broken system built to work against them.  A salesperson would have several interactions with a prospect pushing the benefits of their...  Continue Reading...
Content To The Beat Of A Different Drum
Content To The Beat Of A Different Drum These is a lot of content being produced about well … content … these days.  Continue Reading...
Multi-Touch Attribution: Closer Than It Seems For Water Industry Marketers
Multi-Touch Attribution: Closer Than It Seems For Water Industry Marketers Have you heard of multi-touch attribution? It’s an important concept for publishers and marketers alike.  Continue Reading...
Selling More By Saying Less
Selling More By Saying Less I recently had the privilege of presenting at the 110th Annual Meeting of the Water & Wastewater Equipment Manufacturers Association (WWEMA). For those of you who aren’t members of this fine organization, I encourage you to check out their advocacy, events and membership benefits here. It’s a great group of industry leaders representing manufacturers, rep firms, business consultants and investment partners working together to...  Continue Reading...
Content Marketing Outlook Specifically For Manufacturers Released For 2019
Content Marketing Outlook Specifically For Manufacturers Released For 2019 The Content Marketing Institute (CMI) recently produced its Manufacturing Content Marketing 2019 – Benchmarks, Budgets and Trends report. Sponsored by IEEE GlobalSpec, the report presents the findings from 146 respondents to the ninth annual CMI/MarketingProfs content marketing survey who indicated that their organization is involved in for-profit manufacturing and has been using content marketing for at least one year.  Although the...  Continue Reading...
Building A Buying Persona: Let’s Give It A Go
Building A Buying Persona: Let’s Give It A Go Let’s have some fun and create a buying persona. A what? A buying persona — a role or character of someone in our industry who might care to buy something. You may be wondering why. Hold that thought until the end of our exercise and you’ll see.  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • Navigating The Challenging Conversations Of Strategy
    Navigating The Challenging Conversations Of Strategy

    As we head towards 2019, a timely post from Art Petty about discussing strategy. We’ve spoken about some seismic changes to the traditional sales and marketing relationship for wastewater and water manufacturers. 

  • Who Is Using Multitouch Attribution?
    Who Is Using Multitouch Attribution?

    I wrote about multitouch attribution recently and here’s validation from eMarketer that it’s a legitimate concept that has arrived and will no doubt be pervasive in years to come as we as marketers in the water and wastewater industry start linking engagement nodes such as tradeshow, online content and in-person visit.

  • The New Best Practices For Digital Brand Storytelling
    The New Best Practices For Digital Brand Storytelling

    What jumped out to me in this Julian Baring post are the words “relevance and reaction."

More Brand Publishing Related Stories