Brand Publishing And The Sale Are Perfectly Natural Partners
Brand Publishing And The Sale Are Perfectly Natural Partners I recently read a blog post from Christopher Dessi called The #1 Mistake All Salespeople Make.  He tells the story of how he got started in his sales career.  He begins his historical narrative with how he was able to upsell a large account at the very beginning of his career, without even being in a sales role at that point in his professional life.  Due to his success on that specific account he was moved into Sales, and either...  Continue Reading...
Considerations For Effective Case Study Writing In The Water Wastewater Industry
Considerations For Effective Case Study Writing In The Water Wastewater Industry There are so many types of content at your disposal that sometimes it’s difficult to decide where to start.  When it comes to building your brand, expanding your reach, and of course generating more revenue, what is the best content path?  The answer is that there is no single correct path to success.  All types of content need to be considered as all have merit.  Blog posts, infographics, videos and a host of other...  Continue Reading...
What Is Separating Successful Marketers From Unsuccessful Marketers In 2018?
What Is Separating Successful Marketers From Unsuccessful Marketers In 2018? According to Skyward, the role of content marketing is evolving and will continue to do so throughout 2018.  In an extensive study, Skyward followed over 1,000 content marketers over the course of an entire year to get a better understanding of what role Content Marketing is playing in their tactical plans.  What is unique about this study is how they focused on what they called visionaries and leaders in the marketplace in an...  Continue Reading...
Your Job Isn’t Over After The Content Is Published: Customer Service is Still Imperative
Your Job Isn’t Over After The Content Is Published: Customer Service is Still Imperative So the blog post is written; the video is produced; the case study is outlined; and the newsletter went out yesterday. All done, right? Wrong! Our job as marketers does not stop once the content tactic is complete, nor does it stop after the sale is made.  Continue Reading...
Love Him Or Hate Him But Is Trump The Perfect Case Study In Brand Publishing?
Love Him Or Hate Him But Is Trump The Perfect Case Study In Brand Publishing? I’m not taking a political stance here, I’m simply extracting a piece of history and showing how the concepts of a successful Brand Publishing strategy can be utilized in everything from B2B, B2C and even politics.   Continue Reading...
How Personalization Can Transform Your Brand Publishing in 2018
How Personalization Can Transform Your Brand Publishing in 2018 I’m a dog person.  I don’t care much for cats (mostly because I’m allergic to them) and I’m not an ”exotic pet” guy that has pigs, snakes or rare birds roaming about the house.  Nope, dogs are the best and most dog lovers enjoy making the dog a central part of their family.  Continue Reading...
Content Marketing 101: Water & Wastewater Industry
Content Marketing 101: Water & Wastewater Industry “How can I reach those engineers and operators that drive my top line by purchasing my solutions?”  Far and away, that is the question I have been asked more than any other over the past few years. Historically, and by historically I mean pre-Internet, it was a different ball game (and answer) entirely.  B2B manufacturers and B2C manufacturers reached and influenced potential customers in almost the same way….  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • Nine Creative Strategies To Drive Your Organization’s Brand Visibility
    Nine Creative Strategies To Drive Your Organization’s Brand Visibility

    Nine members of the Forbes Communication Council share their top strategies for enforcing brand visibility and recognition. All of which ring true and offer some ideas on how a modern communication strategy can work in any industry:

  • 4 Reasons To Align Your Sales And Marketing Teams
    4 Reasons To Align Your Sales And Marketing Teams

    We often discuss the importance of getting your marketing and sales teams on the same page when it comes to getting the most out of a brand publishing strategy. Tereza Litsa provides four good reasons why:

  • The Newsroom Approach To Brand Storytelling
    The Newsroom Approach To Brand Storytelling

    Clark Boyd’s article suggests brand marketers could benefit by approaching content like a traditional newsroom, focusing on research and ideation, effort prioritization, content production, storage, publication and promotion:

More Brand Publishing Related Stories