Content Is Written, Now What?
Content Is Written, Now What? Once your content is developed, it is time for the next phase.  Having taken the first step towards building an online brand you are now in position to turn your content strategy over to phase two and start to see some tangible results.  What does phase two consist of?   Continue Reading...
Understanding The Customer Journey Chapter One: The AC/DC Principle
Understanding The Customer Journey Chapter One: The AC/DC Principle Definition: The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer.  Continue Reading...
How To Sell Brand Publishing To Your President
How To Sell Brand Publishing To Your President So you’re thinking of ways to propose brand publishing to your sales-centric and profit-minded boss.  In most cases, said supervisor has been in the game for a long time.  He or she believes only what they can see, feel and completely understand.  It’s human nature for those in senior leadership to rely 100% on a sales and marketing approach that they fully understand, know and trust.   Continue Reading...
What Is Intelligent Content?
What Is Intelligent Content? I recently returned from the American Water Works Association’s Annual Convention and Exhibition (ACE).  Historically the ACE Exhibition Hall housed numerous vendors of pipes, fittings, tanks, and the rest of the hardware that our water distribution systems rely on.  Continue Reading...
The Pitfalls Of Too Much Self-Promotion
The Pitfalls Of Too Much Self-Promotion Over the past five years I’ve talked with hundreds of marketing professionals in the water and wastewater market.  The most successful of these marketing professionals understand that their strategy must center on finding, identifying and consistently engaging their target audience.  Secondarily, but equally as important, is knowing that reader-centric content is their optimal tool for getting in front of that audience and...  Continue Reading...
Brand Publishing vs. The Cold Call
Brand Publishing vs. The Cold Call So you’re thinking of ways to propose brand publishing or a new content marketing approach to your sales centric and profit-minded boss?  In most cases said supervisor has been in the game for a long time.  He or she believes only what they can see, feel and completely understand.  It is human nature for those in senior leadership to only buy in one hundred percent to an approach that they fully understand and believe they...  Continue Reading...
FUNCAT:  How To Develop Impactful Content In The Water And Wastewater Market
FUNCAT: How To Develop Impactful Content In The Water And Wastewater Market Recently, best-selling author and marketing expert Chris Brogan spoke at the CUNA Marketing & Business Development Council Conference in San Francisco. His request was poignant and abrupt. He simply asked marketers to “Stop putting junky marketing out into the universe.”  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

More Brand Publishing Related Stories