Aren’t Utilities And Vendors Wanting The Same Thing?
Aren’t Utilities And Vendors Wanting The Same Thing? I was recently at a conference that featured a series of panels containing senior managers from large water and wastewater utilities. In attendance were many representatives of manufacturers and solution providers eager to have said utilities adopt their products. A number of the panelists were asked what they look for in a vendor.  Continue Reading...
The Difference Between Marketing Collateral And Content
The Difference Between Marketing Collateral And Content For the better part of the past century a marketing department was tasked with developing compelling marketing collateral.  That collateral was designed for salespeople to have something to bring along on sales appointments and serve as the center discussion point for their meetings with clients.   Continue Reading...
I’m Sure Your New Product Is Revolutionary, BUT Does Anyone Care?
I’m Sure Your New Product Is Revolutionary, BUT Does Anyone Care? I recently received a phone call from the CEO of a new company in the produced water space.  He started the conversation off by telling me all the reasons why he reached out to me and to Water Online to help set the conversation expectation.  He then complimented Water Online for our reach, name recognition, and finally our approach in helping companies, like his, gain legitimacy in the marketplace.   Continue Reading...
When Connection No Longer Means Face-To-Face
When Connection No Longer Means Face-To-Face Before I start, let me recognize that face-to-face meetings with a customer remain critical in influencing their relationship with your company. Meeting in person with a prospect is an integral part of the buyer’s journey and will remain an indication of effectiveness in becoming their preferred vendor for decades to come.  But how do we get to that point?  It’s ironic that we live in a world that is more connected than...  Continue Reading...
3 Basic Benefits Of Marketing Analytics
3 Basic Benefits Of Marketing Analytics If you are a regular visitor to B2BrandWater.com, then you are no stranger to the importance of digital marketing built on a timely and relevant portfolio of reader-engaging content.  And while content creation and the promotion of it through digital channels are the most important steps in the process (because everything triggers off them), there is a third component to a successful strategy. That third “leg of the stool”...  Continue Reading...
4 Mistakes To Avoid When Starting Out On Your Content Marketing Journey
4 Mistakes To Avoid When Starting Out On Your Content Marketing Journey Three years ago, I started preaching the benefits of content marketing and brand publishing to the water and wastewater market.  Like the flywheel example mentioned in the Jim Collins book Good to Great, it took some time to build up momentum and gain buy-in from our tried-and-true market.   Continue Reading...
Social Media And Your Marketing: A 2019 Take
Social Media And Your Marketing: A 2019 Take From social media to e-mail to your website, there are so many vehicles to utilize when trying to create a BRAND that it can be difficult to know which will work best.  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • The 2019 State Of Content Marketing [Infographic]
    The 2019 State Of Content Marketing [Infographic]

    What stands out to me in this infographic from a recent Zazzle Media survey is that 77% of respondents listed written content as the top focus of their content marketing focus in 2019, far outpacing the 45% who listed SEO or 42% focused on Email Marketing.

  • Why Social Media Must Live Within Your Content Marketing Vision
    Why Social Media Must Live Within Your Content Marketing Vision

    Creating valuable content consistently over time is hard work. And with so many emails hitting our inboxes and the difficulties of attaining superior ranking with Google, it can feel like a lot of effort for not much gain.

  • Does Your Business Have Authenticity?
    Does Your Business Have Authenticity?

    This is a story about a small, family-run coffee shop fighting off a known, big coffee-brand. But the reason I picked it for water and wastewater marketers to read is the story-telling value of what brand publishing is all about.

More Brand Publishing Related Stories