News | January 3, 2018

Brand Safety in 2017: Where We've Been, Where We're Going

Brand Safety in 2017: Where We’ve Been, Where We’re Going

In the B2C marketing world, 2017 saw a lot of concern from companies about content, and their lack of control in positioning their brands around it. Facebook and most notably Google’s YouTube made attempts to help brands avoid being associated with offensive content. For those manufacturers in the water industry, it is important to make sure that your brand is being positioned to the right audience:

Image credit: "inor," INORONE 2014, used under an Attribution 2.0 Generic license: