News | January 3, 2018

Certainty: The Ultimate Closing Tool

Certainty: The Ultimate Closing Tool

An interesting post from Daniel Burrus, exploring the tipping point between uncertainty and certainty. Burrus argues that although uncertainty can open up a sales opportunity, it invariably requires certainty to close the deal. In relation to the water industry and our customers need for pilots, testimonials and other hard facts, a good read:

https://www.business2community.com/sales-management/certainty-ultimate-closing-tool-01982122

Image credit: "2014 Super Saturday at Flemington racecourse," Chris Phutully 2014, used under an Attribution 2.0 Generic license: https://creativecommons.org/licenses/by/2.0/