News | February 7, 2018

Don't Start With Why!

Don’t Start With Why!

An interesting post from Yonatan Kagansky about the power of storytelling to support your brand or new product launch. In the water industry, so much of what marketers create is focused on the features and the supporting data of their product lines. Kagansky provides his own narrative of how brands such as Apple, the Wright Brothers and Martin Luther King Jr. have all grown exponentially through effective storytelling:

Image credit: "Girl reading a book," Personal Creations 2014, used under an Attribution 2.0 Generic license: