News | September 12, 2017

Hiring A Salesperson? Beware Of These Eight Red Flags

Hiring A Salesperson? Beware Of These Eight Red Flags

This Forbes article focuses on what to look for when evaluating a sales hire. Check out the first requirement – the ability to listen. This is very important in recruiting sales people but just as useful in identifying concepts for your marketing materials. Brand publishing starts with identifying the information needs of your audience to be able to create the content that answers those needs. And it starts with being able to listen to the audience, just like a great sales rep:

https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2017/09/08/hiring-a-salesperson-beware-of-these-eight-red-flags/#9ee09941df16

Image credit: "JOB INTERVIEW ..," Bill Strain, 2010, used under an Attribution 2.0 Generic license: https://creativecommons.org/licenses/by/2.0/