News | July 10, 2017

How Marketing And Sales Can Achieve The Alignment Imperative

How Marketing And Sales Can Achieve The Alignment Imperative

Christopher Ryan’s post focuses on the importance of aligning marketing with sales. And at the heart of the alignment, Ryan points to good communication. In the water industry with our distributed sales model, it’s even more important to make sure that Sales and Marketing connect. Otherwise the feedback on marketing impact from your sales team will consistently be poor:

https://customerthink.com/how-marketing-and-sales-can-achieve-the-alignment-imperative/

Image credit: "Corporate Photography - Working On Laptop," Mark Lord © 2017, used under an Attribution 2.0 Generic license: https://creativecommons.org/licenses/by/2.0/