News | February 2, 2018

How New Startups Can Win At PR – Advice From A 20-Year Comms Career

How New Startups Can Win At PR – Advice From A 20-Year Comms Career

An interesting interview with Terra Carmichael about the struggle to be heard in the Information Age. Many of her suggestions are the foundation of a sound brand publishing strategy for any company including pinpointing your audience, researching your readers and crafting your angle:

http://firstround.com/review/how-new-startups-can-win-at-pr-advice-from-a-20-year-comms-career/

Image credit: "Audience," David Calhoun 2012, used under an Attribution 2.0 Generic license: https://creativecommons.org/licenses/by/2.0/