News | July 6, 2017

The Arrogance Of Creating Value For The Customer

The Arrogance Of Creating Value For The Customer

Brand publishing has a lot to do with value. It’s about creating a body of published content that opens up your reader to a deeper conversation about how you can help. It moves them to the point of seeing your company as a potential partner in effectively solving a challenge they face. It’s all about reaching that inflection point. Dave Brock’s interesting blog post exposes the flaws of salesperson thinking around value and discusses the need to partner with your customer if true value is going to be jointly discovered:

http://partnersinexcellenceblog.com/the-arrogance-of-creating-value-for-the-customer/

Image credit: "Lightroom Preset Balloon Released," Lenny K Photography © 2016, used under an Attribution 2.0 Generic license: https://creativecommons.org/licenses/by/2.0/