News | March 8, 2018

The Era Of The Buyer Is Underway


Writing for Forbes, Jay Malowney recognizes that in a world where specialized information is readily available and free over the Internet to any consumer, the traditional sales model has become obsolete. Of particular interest to the water and wastewater industry, is the performance-based partnerships he suggests as a way to win business in the modern era:

Image credit: "Networking," Greentech Media 2011, used under an Attribution 2.0 Generic license: