News | September 7, 2017

The Power Of Personal Vision To Drive Organizational Change

The Power Of Personal Vision To Drive Organizational Change

Jamey Lutz’ post makes the case for not only having a vision statement for your Company but also enforcing knowledge of it throughout the organization. But it’s the last section of his article that I want to draw your attention to. The section on storytelling mirrors the mission of brand publishing to your customers:

http://switchandshift.com/power-personal-vision-drive-change

Image credit: "Green Vision: Building corporate social responsibility," Paul Wilkinson, 2012, used under an Attribution 2.0 Generic license: https://creativecommons.org/licenses/by/2.0/