Successful brand publishing requires many of the skills you would traditionally find in good publishing companies. These include the ability to:
In the world of B2B water marketing, this is a huge change. Moving from measuring advertising spend with a focus on immediate ROI to a much longer-term horizon is a tough internal sell and hard to do.
Here are some of the services we provide:
Many companies today face the same problem: They realize how important original content is to support their marketing efforts but they lack the internal resources to generate the amount of original content necessary to have an impact.
Searching for editors, researching topics, and managing the writing and publishing of content can be a difficult and time-consuming process. We can manage all of these tasks for you.
From collecting subscribers to keeping your lists current, an effective list management approach is a vital piece of B2B newsletter success. We can handle all circulation management functions and reporting. We can also help with segmenting subscribers into groups based on activity and conducting preference tests to provide your readers with the information they most desire.
The battle for attention in the inbox is one of a marketer’s toughest tasks. Our experts use proven best practices to improve inbox deliverability and overall newsletter results. We begin with a simple, clean, intuitive design, optimized to look and perform perfectly on all devices. And we offer a range of editorial services focused on improving the engagement of your subscribers.
At the heart of brand publishing is the need to define your company as a thought-leader on specific topics of interest to your customers. Many times a single corporate website cannot provide sufficient depth or content flexibility to accomplish this. Using our proprietary suite of media software products, we build and support web communities rich in functionality for a fraction of the cost you would pay to do this alone.
Brand publishing is a new concept for many marketers. And change is often hard to understand.
To discuss brand publishing in more depth as it relates to your business, schedule some time or call me at 215-675-1800 ext. 122.
Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
New here? Read our recommended blog posts:
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
As Rebecca Sentance explains in this ClickZ post, the practice of Intelligent Content involves removing the content from the context of its presentation layer (such as a website) and breaking it down into fragments that can then be utilized across multiple channels. In talking to many marketers in the water and wastewater industries, where content creation resources are often incredibly sparse, this is a necessity:
Substitute the word “salesperson” for “content” and this article from Brian de Haaff nicely sums up the evolution from promotional sales literature to the informative world of brand publishing.
Writing for Inc., Glenn Leibowitz reviews Steven Pinker’s book: The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century. It’s a fascinating study of how overelaborate we as business writers can be.