BRAND PUBLISHING SERVICES

Successful brand publishing requires many of the skills you would traditionally find in good publishing companies. These include the ability to:

  1. Understand what a target audience cares most about
  2. Create content that is uniquely valuable and serves an audience’s interests and needs
  3. Continuously communicate this content through engaging media channels that meet the audience’s preferences (websites, newsletters, print publications, events etc…)

In the world of B2B water marketing, this is a huge change.  Moving from measuring advertising spend with a focus on immediate ROI to a much longer-term horizon is a tough internal sell and hard to do.

Here are some of the services we provide:


CONTENT CREATION

Many companies today face the same problem: They realize how important original content is to support their marketing efforts but they lack the internal resources to generate the amount of original content necessary to have an impact.

Searching for editors, researching topics, and managing the writing and publishing of content can be a difficult and time-consuming process. We can manage all of these tasks for you.


AUDIENCE BUILDING

From collecting subscribers to keeping your lists current, an effective list management approach is a vital piece of B2B newsletter success. We can handle all circulation management functions and reporting. We can also help with segmenting subscribers into groups based on activity and conducting preference tests to provide your readers with the information they most desire.


NEWSLETTERS

The battle for attention in the inbox is one of a marketer’s toughest tasks. Our experts use proven best practices to improve inbox deliverability and overall newsletter results. We begin with a simple, clean, intuitive design, optimized to look and perform perfectly on all devices. And we offer a range of editorial services focused on improving the engagement of your subscribers.


ONLINE COMMUNITIES

At the heart of brand publishing is the need to define your company as a thought-leader on specific topics of interest to your customers. Many times a single corporate website cannot provide sufficient depth or content flexibility to accomplish this. Using our proprietary suite of media software products, we build and support web communities rich in functionality for a fraction of the cost you would pay to do this alone.

Brand publishing is a new concept for many marketers. And change is often hard to understand.

To discuss brand publishing in more depth as it relates to your business, schedule some time or call me at 215-675-1800 ext. 122.

 

BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BEST OF B2BRANDWATER

New here? Read our recommended blog posts:

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • How Could The Internet Of Things Change The Game For Content Marketers
    How Could The Internet Of Things Change The Game For Content Marketers

    In this article, ClickZ takes a look on the potential impact of the Internet of Things (IoT) on marketing content. There’s a growing wave of IoT-enabled devices and platforms in the water and wastewater industry.

  • 3 Unconventional Sales Tactics That Will Close More Deals
    3 Unconventional Sales Tactics That Will Close More Deals

    Don’t call your customer back. Let them know they’re not a fit for your product or service. Say something that genuinely doesn’t help you to close the sale. Are these really sound sales approaches for the modern age?

  • 3 Steps To Communicate Strategy To Your Employees
    3 Steps To Communicate Strategy To Your Employees

    In their study, CEB Global found that 70% of employees were unable to identify their company’s strategy from a set of different choices. Made me think about the distributed rep network model so often used in connecting with end users in the water and wastewater industry.

More From Brand Publishing Related Stories