In the water and wastewater industry, utilities are increasingly wary of companies trying to sell them anything new. This often results in companies not buying valuable new products or services because the perceived risk of making a bad decision outweighs the potential gains of making a good one.
Brand Publishing gives manufacturers and service providers the ability to establish a non-threatening trust bond with their customers, creating a rich relationship to be leveraged when the prospect is ready to buy.
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Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
New here? Read our recommended blog posts:
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
It seems simple but why is it so hard to successfully transition your traditional marketing outputs to those founded in the discipline of content marketing?
Little surprised that Water Online didn’t make the list but I get it, the list is generic to content promotion as a whole. If you’ve ever wondered about Hootsuite, IFTTT, Buzzstream, Buffer and the like, Blake Pappas offers an introduction.
An insightful post from Lauren McMenemy with Content Standard, who argues that despite nuances, all content types need to tell a story.