In the water and wastewater industry, utilities are increasingly wary of companies trying to sell them anything new. This often results in companies not buying valuable new products or services because the perceived risk of making a bad decision outweighs the potential gains of making a good one.
Brand Publishing gives manufacturers and service providers the ability to establish a non-threatening trust bond with their customers, creating a rich relationship to be leveraged when the prospect is ready to buy.
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Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
New here? Read our recommended blog posts:
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
Nine members of the Forbes Communication Council share their top strategies for enforcing brand visibility and recognition. All of which ring true and offer some ideas on how a modern communication strategy can work in any industry:
We often discuss the importance of getting your marketing and sales teams on the same page when it comes to getting the most out of a brand publishing strategy. Tereza Litsa provides four good reasons why:
Clark Boyd’s article suggests brand marketers could benefit by approaching content like a traditional newsroom, focusing on research and ideation, effort prioritization, content production, storage, publication and promotion: